Mission

• Facilitate two-way communication between Software AG and its customer base
• Represent the unique interests of Software AG Software customers
• Provide forums and communications channels to complement Software AG functions

Shared Interests

Executive Committee

Software AG

Company Strategy & Direction High-level communication between Software AG and customer base Product & Services Outlook Insight into Software AG product directions, sales, services, marketing and pricing strategies Tactical Plans & Programs Awareness, understanding and influence upon Software AG initiatives Operational Results Information Monitor, evaluate and discuss results of Software AG initiatives, programs, products and operations

Tactical Customer Feedback & Counsel Customer sounding board for feedback on overall Software AG direction and strategy Selling & Delivery Recommendations Customer perspective and insight into product directions and positioning, pricing, sales, services, pricing and marketing strategies Customer Insights & Perceptions Customer counsel to facilitate targeting the right customer audience, needs and interests Service Level Feedback Deliberative body for extended discussion and feedback on execution issues

Benefits

SAGGroup	Software AG
Software AG Relationship Cultivation An open, interactive relationship with Software AG executive and operational teams Product, Services & Programs Influence Ability to influence the content and results of Software AG initiatives Internal Software AG Insights & Interaction An understanding of Software AG strategies, processes and results	Customer Loyalty Long-term customer commitment as a result of communication and relationship cultivation Customer Advocates & References Customer willingness to articulate positive Software AG position and build broad-based confidence Candid Customer Insight & Discussion Pragmatic, realistic tuning feedback about customer needs, markets and potential effects